The ResearchGeek Newsletter

Research is not the job.

A weekly email helping market researchers become commercially indispensable.

Every Thursday, in 5 minutes:

  • One tactical idea you can use that week, drawn from real research work — not theory
  • One real example of how an actual project, pitch or decision played out, and why
  • One honest take on the industry that researchers have privately, said out loud
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ResearchGeek

This week: The ROI conversation

Your insights are good. Your stakeholders just don’t know how to act on them yet.

Here’s how to change that...

Commercial SkillsCraft & Career

WHAT RESEARCHERS ARE SAYING

“Every edition has something I actually use before the week is out.” — Senior Insight Manager, London✦“The most practically useful research newsletter I’ve found.” — Research Director, NYC✦“Jake writes like he’s been in every frustrating stakeholder meeting you’ve ever had.” — UX Researcher, Amsterdam✦“I sent the first issue to my whole team on the day it landed.” — Head of Consumer Insights, Sydney✦“Finally a newsletter that talks about research careers like they actually work.” — Freelance Researcher, Toronto✦“I learned something in the first five minutes that changed how I present research.” — Brand Strategist, Berlin✦
“Every edition has something I actually use before the week is out.” — Senior Insight Manager, London✦“The most practically useful research newsletter I’ve found.” — Research Director, NYC✦“Jake writes like he’s been in every frustrating stakeholder meeting you’ve ever had.” — UX Researcher, Amsterdam✦“I sent the first issue to my whole team on the day it landed.” — Head of Consumer Insights, Sydney✦“Finally a newsletter that talks about research careers like they actually work.” — Freelance Researcher, Toronto✦“I learned something in the first five minutes that changed how I present research.” — Brand Strategist, Berlin✦

The Uncomfortable Truth

Most researchers are brilliant, and overlooked.

You do the hard work. The late nights in the data. The carefully worded synthesis. The deck no-one asked for but everyone needed.

And then you hand it over, present it, share it, and watch something get decided that has almost nothing to do with what you found.

Because being right was never the job.

Getting acted on is.

What We Cover

Three ways to make your work count.

01

Commercial Skills

How to speak the language of business: ROI, stakeholder management, framing insights as decisions, not deliverables.

02

Personal Brand

How to build a reputation that outlasts your job title — publishing, speaking, LinkedIn presence, and thought leadership that actually lands.

03

Craft & Career

How to keep growing as a researcher: new methods, tools, frameworks, and the career moves that matter most right now.

Every Issue

One email. Five minutes. No filler.

  • ✓A sharp insight or idea
  • ✓One practical skill to build
  • ✓A career or brand move

A taste of what's coming

Commercial

Why Insight teams shouldn’t care about not being in the board room

Brand

The LinkedIn post format that gets researchers hired by people they've never met

Craft

The question you're not asking that makes every study 30% more useful

Who’s Writing This

Hi, I’m Jake.

I’ve spent over a decade doing market research for some of the world’s most demanding brands, and learnt quickly that being good at research isn’t enough. You have to be good at making people care about it.

ResearchGeek is the newsletter I wished existed when I was starting out. Practical, honest, and written by someone who actually does this work.

3x award-winning researcherForbes contributorWorked with Nike, Unilever, Google & more

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