What is the difference between a research finding and an insight?

A finding is what the data shows. An insight is what it means for a specific business decision. Findings are passive — they require stakeholders to interpret them. Insights are active — they carry a point of view and prompt a response. For example, 'Users struggle to complete onboarding' is a finding. 'We are losing paid customers in week one due to onboarding friction — every lost journey is lost revenue' is an insight. The shift from finding to insight requires commercial framing: connecting the observation to risk, revenue, cost, or growth.

How do you get stakeholders to act on market research?

To get stakeholders to act on market research, deliver insight before the decision is finalised rather than after, frame findings in the language your stakeholders already use (revenue, risk, cost, growth), include a clear recommendation rather than leaving interpretation to others, and pre-wire at least one internal ally who will echo the finding in the room. Stakeholders do not act on data — they act on clear recommendations backed by evidence, delivered at the right moment in the decision cycle.

What is commercial framing in market research?

Commercial framing is the practice of translating research findings into business consequences — risk, revenue, cost, or growth implications — rather than presenting them in research terminology. For example, instead of saying 'NPS dropped 12 points among savers', commercial framing would be 'Customer trust in our core profit line is collapsing — we risk attrition in our most profitable segment.' Commercial framing is not dumbing down research. It is ensuring the insight travels beyond the research team and reaches the people who can act on it.

How do market researchers build a personal brand?

Market researchers build a personal brand by sharing a consistent point of view on the industry — not just methodology, but opinions on how research should be used, valued, and communicated. LinkedIn is the primary channel for most researchers. The most effective approach is to write from experience: specific situations, real frameworks, honest takes. Researchers who build authority do so by being opinionated, consistent, and focused on a clearly defined audience rather than trying to appeal to everyone in the industry.

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Commercial Skills1

Why your Insight Isn't the problem

Why your data is never the problem, and the one framing shift that changes everything about how stakeholders see your work.

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Commercial Skills2

From order taker to strategic partner

If you’re always delivering what’s asked for, you’re an order-taker. Strategic partners shift the conversation to research impact from the beginning.

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Commercial Skills3

How to make your Insights impossible to ignore

Commercial framing is the insurance policy for your insight and career.Skip it, and you risk being remembered as “the person who always needed more slides.”

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Commercial Skills4

Actionable Insights is your ultimate leverage

Most research doesn't get ignored because it's wrong. It gets ignored because it’s disconnected.Not from data. From decisions. Insight teams don’t lose influence to marketing or commercial. They lose it by staying outside their process.

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Commercial Skills5

How to create business value from your Insights

You don’t need to speak like a CFO. But you do need to sound like someone whose work affects the P&L. That’s how insight earns belief. That’s how budgets get protected.That’s how bad decisions get stopped.

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Commercial Skills6

What's the [ACTUAL] value of a market researcher

Here's the uncomfortable truth most researchers don't want to hear: Your value was never in the tactical work. The interviews, the surveys, the analysis, these are just the price of entry. They're what anyone with the right tools can do. What makes you indispensable is something else entirely. Your real value is helping people make better decisions. Not delivering data. Not producing reports.

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Commercial Skills7

Why Stakeholders Ignore Your Research

Research getting shelved isn't a quality problem. It's a framing problem. Here's why stakeholders ignore research findings - and how to make yours impossible to dismiss.

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Why your Insight Isn't the problem

From order taker to strategic partner

How to make your Insights impossible to ignore

Actionable Insights is your ultimate leverage

How to create business value from your Insights

What's the [ACTUAL] value of a market researcher

Why Stakeholders Ignore Your Research

The framework that makes your research impossible to ignore.

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The framework that makes your research
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